# Leadership and Sponsorship

How CEOs, boards and executive sponsors set direction, make trade-offs and stay accountable through transformation.

## Articles

- [Sponsorship remains the strongest signal in the change data](https://www.thelangfordinstitute.org/articles/sponsorship-strongest-signal-change-data.md): In Prosci's 2023 benchmarking, projects with extremely effective sponsors met objectives 79 percent of the time, against 27 percent with extremely ineffective ones. Sponsorship has topped Prosci's list of contributors to success in every study since 1998, but the data come from practitioners rating their own projects.
- [The Chief Transformation Officer moves into the C-suite](https://www.thelangfordinstitute.org/articles/chief-transformation-officer-c-suite.md): BCG found the number of companies hiring a Chief Transformation Officer rose more than 140 percent between 2019 and 2021. Monitor Deloitte's 2025 data show the role gaining seniority, while change management and communications still get the smallest share of transformation budgets.

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Published by The Langford Institute. Web page: https://www.thelangfordinstitute.org/sections/leadership/
Editorial standards: https://www.thelangfordinstitute.org/standards/